Bikesure announces sponsorship deal with Norton Motorcycles

Norton Motorcycles is delighted to announce a new sponsorship deal with specialist motorbike insurer Bikesure.

The partnership means Bikesure becomes the approved insurer for Norton Motorcycles, and will also sponsor the iconic British motorcycle manufacturer’s star-studded 2018 Isle of Man TT team.

TT legend John McGuinness, who has 23 island wins under his belt, is lined up to ride for Norton Motorcycles, as is Josh Brookes whom, as a newcomer in 2013, set a then record lap time of 127.726 mph.

Norton Motorcycles – hand built British motorcycles

John McGuinness is lined up to ride for Norton Motorcycles at the 2018 Isle of Man.

In late 2008, Stuart Garner purchased the global trademark portfolio from Norton America LLC and returned it back to the UK.

In 2009 the re-birth of the 961 Commando sold out very quickly and ever since Norton continue to manufacture their iconic motorcycles with a blend of iconic styling combined with modern components, cutting edge engineering techniques and craftsmanship. The bikes are hand built British motorcycles made in the finest tradition at Donington Hall.

Approved insurance partner of Norton Motorcycles

Bikesure is now the official insurance partner of Norton Motorcycles.

Robert Balls, Bikesure Sales Manager, said: “We’re thrilled to have been selected by Norton to be their officially approved insurance partner. To be trusted with their customers, their bikes and their reputation is a huge responsibility.

“Norton is an iconic British motorcycling manufacturer with so much heritage and prestige. The company sums up the entrepreneurial spirit that has been returning to the British motorcycle scene over the past 10 years.

He added: “Norton make stunning bikes and show that they can still lead in design, innovation and crafted engineering.”

Bikesure also plans to develop products for the entire range of Norton motorcycles, which are among the most exclusive and valuable motorcycles on the road.

Robert Balls added: “We’re looking forward to working with a team which is as passionate about motorcycles as we are.

“Both companies see this as a long term partnership where the emphasis is looking after riders and their machines.”

Find out more about Bikesure’s partnership with Norton Motorcycles and the offers available for owners.

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August 8, 2023