Bikesure Blog

Alternative Bike Culture Showcased In March Influx Edition

Many of you probably saw in February that Influx magazine, the automotive magazine powered by Adrian Flux and Bikesure, launched a brand new website and also released a new issue of their online mag, last month titled ‘Ford: Dagenham Dreams’.


This month, Influx magazine is turning its focus onto motorbikes, and specifically onto alternative motorbike culture. It isn’t something we’ve covered too much of recently in these pages, but alt. bike culture is an important part of many bikers’ lives, and well worth the motoring mag’s attention.


The main feature this month ponders the not-so-easy-to-answer question of ‘what is alt. bike culture?’ and asks whether its founders have sold out, and indeed how far they can sell out before their work simply stops being ‘alternative’. Most of us will know someone involved in the culture or own a bike ourselves that’s part of the new wave, so it’s interesting to get a look at how it all began, and where it’s all headed.


A film shot at the Dirtquake event in 2014 is included with the March Influx edition too, giving a taste of what it’s like to attend an event at the heart of the alt. bike calendar for those tempted to head down to the track themselves.



A Look At Where Biker Culture Began


Following up on the main Influx feature is an interview with Bruce Brown, director of influential biker film On Any Sunday and surf flick Endless Summer – the man widely credited with kicking off alternative bike culture. The interview comes in the wake of Brown’s son releasing On Any Sunday – The Next Chapter, a follow up to the 1971 hit, and answers Influx’s burning questions about those early years’ pioneering work and his thoughts on what the scene has become.


The mag also sees Chris Hunter, editor of Bike EXIF – the world’s largest custom moto site – present his list of the best and most influential custom bike builders in the alt. bike arena today. From the likes of the innovative Wrenchmonkees to old-hands-turned-customisers like BMW’s Hans Muth, the list chronicles the biggest names in the scene; a must-read for any bike fan interested in the latest creations.


Influx’s new website also now includes plenty of ways to get involved with the mag, through social media, their streetspots feed and commenting on all their articles and posts – giving you the opportunity to have your say on alternative bike culture, and let people know what you think.


Whether you’re already involved in the alternative biker scene yourself or you’re interested in finding out a little more about the new culture, Influx’s ‘Alt. Bikers: Notes From The New Wave’ article is sure to be of interest, and is live now.


To view the new edition of the mag and browse the new-look site, head over to Influx.



Bikesure Gives Away Classic TT Experience To Dealer Network

The motorcycle racing calendar kicks off in just a few weeks and is set to bring a packed year of action, from World Superbikes leading the charge in Australia in February through to MotoGP in Valencia rounding off the year in November.

Sandwiched in the middle of the action, on the last weekend of August, comes the Isle of Man Classic TT, a celebration of motorbike racing’s glorious past on a course that still sets records and draws crowds every year. Each summer thousands of people descend on the island to watch icons and bikes of yesteryear tackle the famous 37¾-mile route, and this time around will be no different.


Sitting amongst the grandstand crowds this year will be three of Bikesure’s dealer network members; competition winners awarded weekend tickets for two, ferry transport and the use of camping facilities on the island. The three winners were chosen from the shortlist of 200 dealers who each received a ‘golden ticket’ invite to the Motorcycle Expo trade show, recently held in Coventry.

Our first winner, Mike Garrod, 39, who works for Sinnis Motorcycles in Brighton, told us: “I’ve always wanted to go to the Classic TT because classic bikes are my real passion, so it’s incredible to finally get the chance to head down there.

“I’ll be taking my girlfriend Carla with me – we’re both huge bike fanatics and love taking part in the bike scene here in Brighton each summer, so we can’t wait to soak up some of the sun and festival atmosphere at the TT.”

Alan Poole, 45, from SBT Motorcycle Training in Hertfordshire, is also relishing the chance to visit a TT thanks to Bikesure: “I’ve been to the TT once before and loved every second of it. I wasn’t planning on going this year, so it’s come as a great surprise for me and my son Greg.”

Kevin Thomas, 50, owner of KevsBikes near Merthyr Tydfil, was equally thrilled with his prize. “I’ve been riding motorbikes for about 30 years but have never been to a Moto GP or anything like it, so the Classic TT is about the best introduction to racing I could have hoped for,” he said.

“The bike garage I’ve been running for the past 20 years takes up a lot of my time, so the trip is going to be a lovely chance for me and my wife Caroline to get out of the garage for the weekend and see some wonderful old bikes.”


In January, Bikesure won Motorcycle Trader’s Insurance Provider of the Year award thanks to its work with an extensive dealer network. Gerry Bucke, General Manager at Bikesure, has said how delighted he is to be able to distribute prizes to the network:

“The dealer network has been vital to our success over the years, so it’s been great to get the chance to reward the efforts of the people who make it all possible.

“The Classic TT is a fantastic event, and the weekend will give our dealers a chance to get out of their offices and garages to experience the very best that biking has to offer – I’m very jealous!”

Bikesure has been providing insurance quotes for all makes and models of bike for over 20 years, and we’ve seen more than our fair share of classics. Whether your bike is vintage classic fit for the August TT, or a performance bike primed for the event’s big brother in June, we can find you a quote to suit.

To get more information on all of our policies, and to get your free quote today, fill out a callback form on the site or call us now on 0800 369 8580.

Bikesure Wins Insurance Provider of the Year Award

It’s always nice to get the year off to a winning start, and 2015 has kicked off with Bikesure being awarded the Insurance Provider of the Year Award by Motorcycle Trader magazine.

Seeing off stiff competition from all the big names in the motorcycle insurance industry, Bikesure’s award win was revealed in the January/February issue of the trade magazine.

Explaining how Bikesure was selected for the prize, Jenni Foulkes, Editor of Motorcycle Trader, said: “We shortlisted a number of motorcycle-specific insurance providers ourselves early on in the process and then conducted a telephone poll amongst members of the motorcycle trade to choose a winner.

“Thanks to its dedicated trade service and dealer referral scheme, Bikesure was frequently named as a preferred provider by the dealers we spoke to, making it a clear and deserving champion with a big portion of the final votes.”


The coveted plaque

Since opening its doors over 20 years ago, Bikesure has developed a network of dealers across the UK, helping to provide customers with competitive insurance locally. The large and varied insurance panel that Bikesure works with means that the dealer network now extends to practically all makes and models of bike across the country, and Gerry Bucke, Bikesure’s General Manager, believes this relationship was key to winning the award.

“All of us at Bikesure are delighted to have won this award, and it is testament not only to the quality of the insurance that we have been offering, but also the hard work and dedication of our staff, insurers and the entire dealer network.

“We’ve been offering bikers around the UK insurance for just over two decades now, and the dealer network we’ve built up over that time has been a key part of our success. The great relationship we have with our nationwide dealers and the support we’ve given their customers over the years has undoubtedly worked in our favour when they chose a winner.”

With the award plaque now taking pride of place in the Bikesure offices, everyone at the broker is looking forward to a successful year and hopefully many more awards to come.

Bikesure's Tom Clay and Grant Varnham with the award

Bikesure’s Tom Clay and Grant Varnham with the award | Specialist Motorcycle Insurance

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