Motorcycle Live 2020 to go ahead in virtual format

Motorcycle Live 2020


Motorcycle Live 2020, the UK’s biggest bike show, is proud to continue partnering with specialist UK Motorcycle broker, Bikesure Insurance.

The UK’s premium show, to be known in 2020 as ‘Motorcycle Live Online – in association with Bikesure Insurance’ will see the two brands working together to continue to deliver the UK’s number one motorcycle show.

Bikesure, which has been a regular supporter of the show for many years, shares the same vision as the show meaning the two will work together to deliver the best experience possible to all biking enthusiasts and offer an unrivalled platform from which the industry can be showcased.

What’s happening at Motorcycle Live 2020?

Due to the Covid-19 pandemic this year’s Motorcycle Live will be different with fans set to indulge in a virtual experience for the week November 21-29.

Hosted on the Motorcycle Live website, through email campaigns and supported by the industry, fans will be able to witness the unveiling of new bikes, enter competitions and take part in Q&A sessions with some of the UK’s biggest motorcycle stars, including former World Superbike champion Carl Fogarty and fans will even get a chance to win a private chat with Foggy himself courtesy of Bikesure

As fans won’t be able to roam the NEC in Birmingham, Motorcycle Live Online will have a themed day, everyday for the week: 

21st – Launch Day and New Metal (although this theme will be running through the whole show)

22nd – New Metal (although this theme will be running through the whole show)

23rd – Sports/Naked

24th – Future Day

25th – Adventure/Off-road Day

26th – New Riders

27th – Classic/Retro/Custom

28th – BSB Day

29th – TT Day


Ian Cook from Popbangcolour will also be returning to the virtual event by popular demand  as he’ll be taking part in a number of live video experiences throughout the show.

Grant Varnham, Business Development Manager at Bikesure adds: “I’ve attended the show for ten years, the most recent of which was as an exhibitor with Bikesure Insurance.

“The Motorcycle Live team are clearly passionate about the show and justifiably proud of the product they have and how it serves not only the motorcycling public, but the industry too.

“This year’s show will be different to the norm, but with so many exciting plans and new ideas for this year, it’s a very exciting time for Bikesure Insurance to not only be a part of, but to look to contribute towards Motorcycle Live 2020’s stature as the UK’s biggest motorcycle show.”

What is Motorcycle Live?

Known as ‘The UK’s Biggest Motorcycle Show’, Motorcycle Live has over 100,000 bike fans pass through its doors every year. It’s held over nine days in November at the Birmingham NEC. This year, we’re proud to say that it is continuing to partner with Bikesure.

The show actually started in 1931, and it moved to the NEC on an annual basis in 1989. It was known for some time as the International Motorcycle and Scooter Show.  It was renamed Motorcycle Live in 2010.

Whether you enjoy biking as a hobby or as a sport, everyone looks forward to Motorcycle Live. As well as hundreds of motorbikes, there’s expert talks, custom builds, interactive activities, breathtaking displays and much more.


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August 8, 2023