By -

A EUROPE-WIDE safety initiative is launching a cartoon strip that could save the lives of bikers.
A 13-part cartoon series, each focussing on a different threats posed to bikers on the road, will attempt to educate them about the dangers in a humorous, light-hearted way.
The Europe-wide bike industry group behind the scheme is the Association des Constructeurs Européens de Motocycles (ACEM), however, the British Motorcycle Industry Association (MCI) has given its full backing to the campaign.
ACEM said that the comic strip medium is “user-friendly” and will cover a variety of topics including dangerous road surfaces, diesel spills, badly repaired surfaces, night riding, winter riding, and dangerous, badly designed bends.
The cartoon’s hero is Lucky 13, a buck-toothed biker with a wispy moustache and a red, Ducati Monster-style bike.
The MCI’s Craig Carey-Clinch said: “Road safety is a priority for the motorcycle industry and the British government, so we welcome this European-wide campaign and urge riders to make full use of the tips and information in each of the cartoons.
“We also hope that road engineers, planners and policy makers will take note, and make better provision for the increasing numbers of PTW riders in the future.”
Anti-establishment cartoon biker Ogri has been a popular addition to Bike magazine since the early 1970s and has even appeared in pages of the Daily Telegraph; Lucky 13 will hope his positive safety message will have a similar impact.
To see the complete series of cartoons visit
Quick pass me the Beano & Dandy.