Honda showcase their Quad Bikes on TV
It is always nice to see quad bikes getting some positive treatment on the TV for a change. That's why it is so great to see that Honda have been highlighting the usefulness and versatility of their quadbikes alongside their sponsorship of Channel 4 documentary programmes, such as Cutting Edge.
In fact the campaign, which the W+K agency has created, extends far beyond the bumper slots around the programmes, to the extent that the short films, which have been shot very nicely, are small, self-contained documentaries in their own right. The quad bike film, which you can view below, is the first of four that will appear in coming weeks, each highlighting Honda customers using their products in an unconventional or unusual way.
The quad film features a farmer using the quad bike in various ways around the farm.
So far, so conventional.
But the farmer in question is Philippa, and she does not conform to the popular stereotypes of a farmer.
And she certainly doesn't conform to your preconceived ideas of a quad biker.
But the most remarkable thing of all is that she farms alpaca, which I like to think of as posh llama.
Watching her shepherd the herd of alpaca around the fields is fascinating, as is her whole story.
If that has whetted your appetite, the good news is that Honda has created an online hub, where you can find out about other people using Honda machines in quirky and unusual ways. It's also the place where you can share your own stories of unconventional uses for your quads, bikes or other Honda kit.